Google Ads / PPC Executive
Experience: 2-5 Years
Location: Mohali
Work Mode: Work From Office
Employment Type: Full-Time
About the Role
We are looking for an experienced Google Ads / PPC Executive who can independently manage, optimize, and scale paid advertising campaigns while consistently improving leads, conversions, ROI, and ROAS.
The ideal candidate should have robust hands-on experience with Google Ads, campaign strategy, performance optimization, conversion tracking, and data analysis, along with the ability to manage client accounts and budgets effectively.
Key Responsibilities

- Plan, create, manage, and optimize Google Ads/PPC campaigns across Search, Display, Shopping, Performance Max, and Remarketing.
- Develop effective keyword, bidding, targeting, audience, and budget strategies.
- Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management.
- Write and optimize high-performing ad copies based on search intent and campaign objectives.
- Monitor and improve CTR, CPC, Conversion Rate, CPA, ROAS, and overall campaign performance.
- Analyze campaign data and identify opportunities for growth and cost reduction.
- Manage and optimize campaign budgets according to business goals.
- Set up and monitor conversion tracking using Google Ads, GA4, and Google Tag Manager.
- Conduct A/B testing of ads, landing pages, audiences, and campaign strategies.
- Identify underperforming campaigns and implement corrective actions.
- Prepare regular performance reports and actionable insights for clients/internal teams.
- Stay updated with Google Ads updates, PPC trends, automation,



and new campaign features.
- Collaborate with SEO, content, design, and development teams to improve overall digital marketing performance.
- Experience with GoHighLevel (GHL) or similar CRM and marketing automation tools is highly preferred.

Required Skills

- 2-5 years of hands-on experience in Google Ads/PPC
- Strong understanding of Google Search Ads, Display, Shopping, Performance Max & Remarketing
- Strong knowledge of keyword research and match types
- Excellent understanding of CPC, CTR, CPA, ROAS, Conversion Rate, Quality Score
- Experience with GA4 and Google Tag Manager
- Strong analytical and data interpretation skills
- Experience managing significant monthly advertising budgets
- Strong Excel/Google Sheets skills
- Good understanding of landing-page optimization and conversion funnels
- Strong communication and client-handling skills
- Ability to independently manage multiple campaigns/accounts

Preferred

- Experience handling international clients
- Experience in both Lead Generation and E-commerce campaigns
- Google Ads certification
- Experience with Google Merchant Center
- Experience working with CRM/lead-quality data
- Knowledge of Meta Ads is an added advantage

What We’re Looking For
We need someone who can own campaign performance, not just execute campaign tasks. The candidate should be comfortable analyzing data, making optimization decisions, managing budgets, solving performance issues, and communicating results clearly.
Location: Mohali
Work Mode: Work From Office
Apply: [email protected]

Pay: ₹345,000.00 - ₹660,000.00 per year

Work Location: In person

📌 Google Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 Conversion Perk Private
📍 Sahibzada Ajit Singh Nagar