Strategic Support
▪ Support the strategic planning process for business based on customer insights to enhance penetration
▪ Develop impactful promotional programs, activities for CSO FF aligned with ‘Key’ market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
▪ Optimally utilize available expenses to drive the same
▪ Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
▪ Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
▪ Work with medical and legal team to get appropriate approval for materials
▪ Execute the implementation plan for the campaigns & adherence to the SLA’s with various stakeholders- both internal and external
Operational
▪ Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project)
▪ Track brand performance progress towards the target
▪ Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs
▪ Coordinate with the sales team. Seek their buy-in and alignment in review meetings
▪ Partner with medical to educate KOLs on emergent medical research and differentiated product attributes
▪ Interact with KOLs and maintain relationships through regular field visit
▪ Co-ordinate with sales training team for the training programs
▪ Train field force on product knowledge, positioning and prioritization
▪ Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
▪ Develop promotional meetings strategy and drive execution
▪ Monthly field communication on performance, action items for the brand
Promotional Materials and Event Management
▪ Provide inputs to the creative agencies for development of artwork, visual aids a
📌 Country Brand Associate (Mumbai)
🏢 Pfizer
📍 Mumbai