Key Responsibilities :

a. GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.

b. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.

c. Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win.

d. Content Strategy: Oversee the creation of high-value "hooks," including whitepapers, case studies, and webinars, to fuel outbound demand generation and event ROI.

e. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep the company at the forefront of the industry.

f. Customer Marketing: work with customer success teams to build and drive customer stories, outcome/value frameworks and customer co-marketing programs.

g. Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels.

Required Qualifications

● Experience: 8–12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software.

● Industry Knowledge (mandatory): Deep expertise in the U.S.



healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech.

● Education: Master’s degree in Business, Marketing, or a related field. ● Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into explicit business value for C-suite executives.

● Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model.

Preferred Qualifications

● Experience working with AI/ML-based products and a strong understanding of "Agentic AI" applications in healthcare.

● Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts.

Technical Skills

● Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot).

● Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, Hubspot, SFDC, ZoomInfo).

● Strong command of data analytics to measure campaign impact and pipeline influence. Core Competencies

● Strategic GTM Planning and Execution

● Advanced Messaging and Storytelling

● Cross-functional Team Leadership and Mentorship

● Market Research and Competitive Positioning

Skills:- marketing, Product Marketing, Healthtech, GTM strategy, Storytelling, Healthcare, Market Research, positioning, Agentic AI, Salesforce, Hubspot, Product launch and Sales Enablement

📌 Product Marketing Leader (Noida)
🏢 The Corner Office HR Partners
📍 Noida