Job Description: Primary Market Research Consultant
About the team
The role sits within the Research & Intelligence (R&I;) team, which specializes in delivering
integrated market research solutions by combining Primary Market Research (PMR) with
Secondary Desk Research (SDR) to generate actionable insights for clients. The team leverages
multiple data sources, advanced research methodologies, and leading-edge PMR capabilities
to provide a holistic understanding of markets, stakeholders, and evolving healthcare
landscapes.
Role Summary -
• Data-driven and detail-oriented Quantitative Primary Market Research Consultant who
can support the design, execution, and analysis of quantitative PMR studies
independently
• The ideal candidate will work closely with cross-functional team to deliver actionable
insights that inform strategic decisions in the healthcare and pharmaceutical sector
• Reporting to Senior Consultant / Assoc Principal
Responsibilities:
• Lead the execution of quantitative Primary Market Research (PMR) projects, including
ATUs, demand estimation, market assessments,



patient journey/patient flow studies,
segmentation, pricing and messaging research, and other strategic research initiatives,
across multiple therapy areas, ensuring high-quality and timely delivery
• Independently design and refine questionnaires, discussion guides, and research
instruments, translating client business objectives into robust research methodologies
and actionable learning plans
• Drive the analytical workstream, including data validation, tabulation review, open-end
coding oversight, table specification development, advanced data interpretation, and
synthesis of key insights, ensuring analytical rigor and business relevance
• Develop compelling, insight-driven client deliverables by translating complex research
findings into transparent business narratives, strategic implications, and actionable
recommendations that address key client objectives.
• Manage day-to-day stakeholder inter

📌 Primary Market Research Consultant (Gurugram)
🏢 Iqvia
📍 Gurugram