Job Summary:
The I&P; Global Network Song practice works with clients across their marketing, sales and services functions, providing transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. You will own customer lifecycle engagement and campaign transformation workstreams for clients across Retail, Financial Services, Software & Platforms, and Life Sciences. This is a workstream ownership role: you carry the client relationship for your track, lead a team of consultants, and are accountable for the commercial outcomes of the campaigns and journeys you design. You translate growth, retention and loyalty ambitions into segmented, decisioning-driven lifecycle interventions and prove the value they create.
Roles & Responsibilities:
• Customer Lifecycle Strategy:

• Own the end-to-end customer lifecycle framework - acquisition, onboarding, activation, engagement, cross-sell, upsell, retention, loyalty, renewal and win-back.

• Define customer segmentation and treatment strategies across lifecycle stage, value tier,



behavioural profile, propensity, risk and engagement level.

• Own the campaign calendar and prioritisation across a complex, multi-channel setting, balancing commercial objectives, customer relevance, contact policy and regulatory requirements.

• Next Best Action & Personalisation:

• Translate business objectives into Next Best Action and Next Best Offer strategies - eligibility, suitability, applicability and prioritisation logic.

• Work with decisioning, data and martech teams to define engagement policies, arbitration rules, contact policy and suppression frameworks.

• Drive the shift from batch campaign execution to trigger-based, event-driven, real-time and always-on engagement.

• Industry-Specific Growth & Retention Programmes:

• Retail: Design lifecycle programmes that drive repeat purchase, purchase frequency, basket growth, loyalty participation, category expansion, omnicha

📌 I&P-GN - SONG-MT-DSMS-Customer Lifecycle Campaign- Retail-Manager (Bengaluru)
🏢 Accenture
📍 Bengaluru