Job Description

Key Responsibilities

Media Strategy & Planning:

Own the development and execution of integrated media strategies spanning TV, print, OOH, radio, digital display, video, social, programmatic, search, e-commerce media, and emerging channels.

Translate brand and business objectives into media briefs, channel plans, and investment frameworks that maximize reach, relevance, and ROI.

Lead annual and campaign-level media planning in partnership with brand teams and agency partners.

Agency & Partner Management:

Serve as the primary interface with the media agency of record — managing briefings, plan reviews, performance tracking, and continuous optimization.

Evaluate agency deliverables against agreed KPIs, SLAs, and Mondelēz global media standards.

Build and maintain strategic relationships with key media owners, tech platforms (Google, Meta, etc.), and measurement partners.

Digital Media & Performance Marketing:

Drive the digital media agenda — programmatic, paid social, influencer media, etc.

Champion adoption of precision marketing,



audience-first planning, and data-driven media buying.

Lead digital capability building within the marketing team and ensure best-in-class digital execution.

Traditional Media Excellence:

Ensure effectiveness and efficiency of traditional media investments (TV, print, OOH, radio) through robust planning, negotiation oversight, and post-buy analysis.

Bring rigor to reach/frequency optimization and cross-channel integration.

Measurement, Analytics & Optimization:

Establish and monitor media KPIs across the funnel — awareness, consideration, conversion, and ROAS.

Drive adoption of MMM (Media Mix Modelling), attribution, brand lift studies, and viewability standards.

Own post-campaign analysis and translate insights into actionable recommendations for future planning.

Budget & Investment Management:

Manage the media investment budget; ensure transparent tracking, reconciliation, and efficiency targets are me

📌 Consumer Experience Lead (Mumbai)
🏢 Mondelēz International
📍 Mumbai