This role is for one of Weekday’s clients

Min Experience: 4+ years
Location: Chennai, Tamil Nadu, India, Bengaluru, Karnataka, India
JobType: full-time

We are looking for a Digital Analytics Engineer with 4–5 years of experience in digital analytics and web tracking. The ideal candidate will have strong hands-on expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google tagging to implement, manage, and optimize web and digital measurement solutions. Excellent communication and stakeholder-management skills are essential to collaborate effectively with product, marketing, business, and engineering teams.

Key Responsibilities.
Design, implement, test, and maintain digital tracking and tagging solutions across websites and digital platforms, with a solid focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4). Configure and manage GTM tags, triggers, variables, data layers, and event tracking. Configure and maintain GA4 events, parameters, conversions, custom dimensions, and audiences. Develop and maintain digital measurement and tagging plans,



translating business, product, and marketing requirements into technical tracking specifications. Ensure accurate tracking of user journeys, page views, clicks, conversions, form submissions, campaigns, and other key digital interactions; partner with developers on data-layer implementation. Conduct tag audits, troubleshoot implementation issues, and validate data using GTM Preview/Debug mode, Google Tag Assistant, browser developer tools, and analytics-debugging tools. Maintain tracking documentation, data-layer specifications, implementation guides, and QA processes. Ensure tracking implementations align with data-governance, consent, and privacy requirements. Partner with business, marketing, product, engineering, and analytics teams to improve measurement frameworks, tracking architecture, data accuracy, and overall digital-data quality
Required Skills. Upto 5 years of experience in Digital Analy

📌 Digital Analytics Engineer (Bengaluru)
🏢 Weekday AI
📍 Bengaluru