About RIO

RIO is one of India's fastest-growing Gen Z-focused beverage brands, building a new-age portfolio across sparkling fruit drinks, energy drinks, zero-sugar sparkling water, and ethnic fizzy beverages.

We are looking for a highly driven Performance Marketing Executive to accelerate digital growth and scale demand across quick commerce through data-driven marketing.

Role Overview

We are seeking a results-oriented performance marketer who can drive measurable growth across digital channels. The role will own end-to-end performance marketing on Meta, with a strong focus on driving off-take across quick-commerce platforms, customer acquisition, conversion, brand visibility, and ROI optimization.

The ideal candidate should combine solid analytical skills with sharp execution and a growth mindset.

Key Responsibilities

Performance Marketing

- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram)
- Drive demand and off-take across quick-commerce platforms - Blinkit, Zepto, Instamart, and Flipkart Minutes - through Meta campaigns
- Drive customer acquisition, engagement, and conversions while optimizing ROAS and CAC

Meta Advertising

- Build and manage audience targeting strategies including: Interest-based targeting
- Lookalike audiences
- Retargeting cohorts
- Continuously test creatives, ad copies, hooks, and CTAs to improve campaign performance
- Scale winning campaigns efficiently

Quick Commerce

- Align ad pressure to platform-level demand, availability, and sell-through across Blinkit, Zepto, Instamart, and Flipkart Minutes




- Coordinate with quick-commerce account/category managers so ads land against listed, in-stock, well-priced SKUs
- Expand coverage as we scale into new cities, keeping efficiency intact at higher spend

Analytics & Optimization

- Monitor and optimize key metrics including ROAS, CAC, CTR, CPM, and conversion rates
- Tie ad spend to actual off-take on each quick-commerce platform, not just Meta-side metrics
- Analyze campaign performance and generate actionable insights for continuous improvement
- Create periodic performance dashboards and reports for management review

Candidate Requirements

- 2-3 years of relevant experience in performance marketing
- Strong hands-on expertise in Meta Ads (mandatory)
- Exposure to quick-commerce or e-commerce marketing preferred
- Strong understanding of: Digital funnels
- Consumer acquisition
- Attribution models
- Campaign optimization
- Experience in FMCG, D2C, consumer brands, or e-commerce preferred
- Strong analytical and reporting capabilities with comfort in marketing dashboards and performance tools

Ideal Candidate Traits

We are looking for someone who is:

- Highly ownership-driven
- Data-oriented
- Commercially sharp
- Fast-moving and execution-focused
- Obsessed with growth and ROI

Success Metrics

Success in this role will be measured by:

- Improvement in ROAS
- Reduction in CAC
- Growth in quick-commerce off-take and digital conversions
- Improvement in campaign efficiency
- Overall revenue contribution from digital and quick-commerce channels

📌 Performance Marketing Executive (Mumbai)
🏢 Rio Innobev
📍 Mumbai