Performance Marketing Manager - Lead Generation Role Snapshot We're hiring a hands-on Performance Marketing Manager to run and optimize lead-generation campaigns across Meta and Google. This role is for someone who has worked inside real ad accounts, understands lead quality, CPL, CAC, funnel conversion, and can work closely with sales/client teams to improve outcomes beyond just generating leads. Title: Performance Marketing Manager - Lead Generation Experience: 3-5 years Location: Jaipur Role type: Full-time Works with: Founders, growth, creative, sales, and client-facing teams The Role  You'll own performance marketing execution for lead-generation clients across Meta and Google.  You'll plan campaigns, launch ads, monitor daily performance, improve lead quality, work with sales feedback, and help turn campaign data into explicit next actions.  Experience with edtech, education, healthcare, clinics, hospitals, wellness, or health-related lead-gen clients is especially important.  What You'll Do • Plan, launch, monitor, and optimize lead-generation campaigns across Meta Ads and Google Ads. • Manage campaigns across search, Performance Max, display, retargeting, lead forms, landing pages, WhatsApp funnels, and call campaigns. • Work on lead-gen accounts in categories such as edtech, education, healthcare, clinics, wellness, health services, and similar businesses. • Optimize for CPL, CAC, lead quality, qualified lead rate, conversion rate, cost per qualified lead, and sales conversion. • Analyze campaign performance daily and identify what is working, what is wasting spend, and what should be tested next.



• Work closely with sales/client teams to understand lead quality and improve targeting, creatives, landing pages, and follow-up flows. • Build campaign reports, insights, and weekly action plans. • Support creative testing: hooks, ad copy, landing page angles, offers, and audience hypotheses. • Track funnel drop-offs from ad click to lead to qualified opportunity to sale. • Help translate real performance marketing workflows into Diligent's AI agent product insights. Who You Are Must-haves • 3-5 years of hands-on performance marketing experience. • Strong experience running Meta and Google Ads for lead-generation businesses.• Experience with edtech, education, healthcare, clinics, wellness, or health related clients. • Practical understanding of CPL, CAC, lead quality, conversion rate, qualified lead rate, and sales funnel metrics. • Hands-on experience with campaign setup, budget pacing, targeting, bidding, tracking, and daily optimization. • Ability to diagnose performance drops and recommend clear actions. • Comfort with landing pages, lead forms, WhatsApp flows, call campaigns, and CRM handoffs. • Understanding of Meta Pixel, CAPI, Google tags, GA4, conversion events, attribution, and offline conversion feedback.



• Good communication skills and ability to explain performance insights simply. • High ownership, attention to detail, and comfort working in an early-stage Environment. Nice-to-haves • Experience with SEO, GEO, or AEO. • Experience with Google Search campaigns for high-intent lead generation. • Experience with CRMs like HubSpot, Zoho, LeadSquared, Salesforce, or similar tools. • Experience improving lead-to-sale conversion through sales feedback loops. • Prior agency experience handling multiple lead-generation clients. • Experience using AI tools for campaign research, reporting, creative ideation, or optimization. This Role Is Not For You If • You have only looked at reports and have not operated inside Ads Manager or Google Ads. • You optimize only for lead volume and ignore lead quality. • You cannot explain why CPL, CAC, or conversion rates moved. • You prefer strategy decks over daily campaign execution. • You are uncomfortable with fast-moving client/account work. Interview Focus • Depth of hands-on Meta and Google Ads experience. • Lead-generation campaign examples and budgets handled.• Experience in edtech, education, healthcare, health, wellness, or clinic-led campaigns. • Understanding of CPL, CAC, lead quality, qualified lead rate, and sales funnel metrics. • Ability to diagnose poor lead quality or rising CPL. • Tracking, attribution, CRM feedback loops, and offline conversions. • SEO/GEO/AEO understanding, if applicable.

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📌 Performance Marketing Manager – Lead Generation (Jaipur)
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📍 Jaipur