Job Description – PPC Executive

Company: Markurate
Position: PPC Executive
Experience: 2 Years
Location:Ahmedabad, Gujarat
Employment Type: Full time

About Markurate

Markurate is a performance marketing company focused on helping businesses grow through digital advertising and data-driven strategies. We are looking for a skilled and motivated PPC Executive with hands-on experience in Google Ads and Meta Ads to manage, optimize, and improve advertising campaign performance.

Key Responsibilities

* Plan, create, manage, and optimize campaigns across Google Ads and Meta Ads.
* Conduct keyword research and competitor analysis to identify advertising opportunities.
* Monitor campaign budgets, bids, conversions, and return on ad spend (ROAS).
* Analyze campaign performance and implement changes to improve results.
* Set up and monitor conversion tracking using tools such as Google Tag Manager and Google Analytics.
* Prepare regular campaign performance reports and share insights with the team.
* Perform A/B testing for ad creatives, copy, audiences, and landing pages.




* Identify opportunities to improve lead quality, reduce cost per lead (CPL), and increase conversions.
* Stay updated with the latest trends, features, and best practices in Google Ads and Meta Ads.
* Coordinate with the team to align advertising campaigns with client goals.

Requirements

* Around 2 years of hands-on experience in PPC or performance marketing.
* Practical experience managing both Google Ads and Meta Ads campaigns.
* Good understanding of campaign setup, targeting, bidding strategies, and optimization.
* Knowledge of keyword research, audience targeting, and ad copy development.
* Understanding of important performance metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
* Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
* Strong analytical and problem-solving skills.
* Ability to manage multiple campaigns and meet deadlines.
* Good commu

📌 Performance Marketing Executive (Ahmedabad)
🏢 Markurate
📍 Ahmedabad