Position: Influencer Marketing Coordinator
Location: Sector 30, Gurugram
Experience: 1 - 2 years
Compensation: 25,000 INR - 30,000 INR

Key Responsibilities

1. Scouting
• Discover creators across Instagram, YouTube, and emerging platforms in line with campaign goals, niches, and audience profiles.
• Build and maintain a database of creators, tracked by niche, tier (nano, micro, mid, macro), platform, rates, and past performance.
• Stay on top of trends, viral formats, and rising creators before they become expensive.

2. Filtering and Vetting
• Shortlist creators on engagement rate, audience quality, content quality, brand fit, and past brand collaborations.
• Run audience authenticity checks: fake followers, engagement pods, bot activity, and audience geography and demographics.
• Review past sponsored content for performance, brand safety, and any controversy or red flags.
• Rate creators on a standard scorecard so selection is data-backed rather than gut-based.
• Share shortlists with the campaign team along with expected reach, engagement, and cost estimates.

3.



Outreach and Closing
• Reach out to creators and managers via DM, email, and WhatsApp with personalised pitches.
• Negotiate pricing, deliverables, timelines, usage rights, and exclusivity to get the best value within budget.
• Close deals quickly while keeping relationships positive for repeat collaborations.
• Coordinate contracts, briefs, invoices, and payment timelines with the finance and legal teams.
• Hand over closed creators to the campaign execution team with complete documentation.

4. Reporting and Process
• Track funnel metrics: creators scouted, shortlisted, contacted, response rate, closure rate, and average cost per deal.
• Keep trackers and CRM sheets updated in real time.
• Suggest improvements to scouting criteria, outreach templates, and negotiation approach.

Requirements
• 1-2 years in influencer marketing, creator partnerships, talent management, or a similar field (agency or bra

📌 Influencer Marketing (India)
🏢 Shapercult
📍 India