Hiring: Performance Marketing Specialist
Location: [Hybrid]
Experience: 5+ Years
Employment Type: Full-time

About the Role
We are looking for a Performance Marketing Specialist who can plan, execute, optimize, and scale paid digital campaigns with a strong focus on leads, conversions, ROI, and revenue growth.

Key Responsibilities
• Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Monitor and optimize campaigns for CPL, CPA, ROAS, conversion rate, and overall ROI.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Manage campaign budgets and ensure productive allocation of ad spend.
• Conduct A/B testing of creatives, audiences, landing pages, and ad copies.
• Track campaign performance using GA4, Google Tag Manager, pixels, and reporting dashboards.




• Prepare regular performance reports with actionable insights.
• Work with creative and content teams to develop high-performing ad assets.
• Continuously identify opportunities to improve campaign efficiency and scale.

What We're Looking For
• 2–5 years of hands-on experience in performance/digital marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Good understanding of conversion tracking, analytics, attribution, and funnel optimization.
• Data-driven mindset with strong analytical skills.
• Ability to independently manage campaigns and budgets.
• Google/Meta certifications are a plus.

? Apply: Directly through LinkedIn.

📌 Performance Marketing Lead (India)
🏢 Traversia Technology
📍 India