13 Oct
|
Purplle.com
|
Bengaluru
13 Oct
Purplle.com
Bengaluru
Title: Growth Manager - Analytics
Role Level: Assistant Manager / Manager
Location: Bengaluru, Chennai, Hyderabad, Kochi, Kolkata
Role Overview
Within the State Pod, you will be the analytical brain driving regional user acquisition and business efficiency. You will analyze funnel metrics, identify drop-offs, and run rapid growth experiments across user acquisition, retention, supply availability, and category levers
Key Responsibilities
• Data-Driven Diagnostics: Deep-dive into acquisition channels, retention cohorts, conversion funnels, supply metrics, and category performance to pinpoint regional growth opportunities and bottlenecks.
• Rapid Experimentation: Formulate hypotheses, design, and run high-velocity growth experiments and A/B tests to optimize conversion rates, customer retention, and LTV.
• State Growth Playbook: Translate complex data trends into scalable, actionable growth playbooks specific to the region’s market dynamics.
• Cross-Functional Execution: Work closely with central product, performance marketing, category,
and supply chain teams to land region-specific growth initiatives.
Requirements & Qualifications
• Experience: 2–4 years of experience in data-driven growth, performance marketing, product analytics, or management consulting.
• Analytical Mindset: Strong problem-solving abilities with high proficiency in cohort analysis, funnel optimization, and data slicing.
• Execution & Velocity: Proven ability to build hypotheses, run rapid experiments, and iterate based on real-time feedback and metrics.
• Education & Context: Robust academic background from a recognized institute; familiarity with regional market dynamics is preferred.
• Key Skills: Cohort Analysis, Funnel Optimization, A/B Testing, Data Slicing, Cross-Functional Execution.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and o
📌 Growth Manager (Bengaluru)
🏢 Purplle.com
📍 Bengaluru