About the Role
We are looking for a CRM Copywriter with robust stock market and fintech domain knowledge to create engaging, insight-led communication for financial audiences. The ideal candidate understands stock market terminology, investor behaviour, and trading-related products, and can translate complex financial concepts into clear, compelling, and action-oriented copy across CRM channels.
You will work on campaigns that engage users across their investment journey, driving user activation, engagement, retention, and reactivation through personalised communication.

Key Responsibilities :
• CRM Campaigns: Develop compelling copy for email, SMS, WhatsApp, push notifications, in-app messages, and other CRM touchpoints.
• Stock Market & Fintech Content: Create content around equities, trading, investing, market trends, demat accounts, mutual funds, and other financial products, depending on the platform's offerings.
• User Lifecycle Communication: Build communication journeys for user acquisition, onboarding, activation, transaction nudges, retention, cross-selling,



and re-engagement.
• Campaign Personalisation: Tailor messaging based on user segments, trading activity, investment behaviour, and lifecycle stage.
• Market-Linked Communication: Craft timely and relevant copy around market movements, financial news, trading opportunities, and investor education while adhering to regulatory guidelines.
• Conversion-Focused Copywriting: Write crisp, persuasive, and engaging content that encourages users to take the desired action without compromising clarity or trust.
• A/B Testing & Optimisation: Develop copy variations, test messaging approaches, and optimise campaigns based on open rates, click-through rates, conversions, and engagement metrics.
• Cross-Functional Collaboration: Work closely with CRM, marketing, product, design, analytics, and compliance teams to deliver effective campaigns.
• Brand Voice & Compliance: Maintain a consistent brand voice while ensuri

📌 Copywriter (Bengaluru)
🏢 Pepper
📍 Bengaluru