Digital Marketing Manager
Regional College of Management Bangalore (RCMB)
Join RCMB and help build a rapidly innovating institution where fresh ideas can become real initiatives. You’ll work closely with leadership, explore recent approaches and AI tools, and contribute towards how RCMB tells its story and grows. It’s an opportunity to take ownership, make a visible contribution, and grow alongside the institution.

The Opportunity
RCMB is looking for a hands-on digital marketer to work on admissions lead generation strategy, paid campaigns, improve enquiry quality, and work with the admissions team to connect marketing activity to applications and enrolments. You will also manage student interns who support content creation and social media execution.

About RCMB
Regional College of Management Bangalore (RCMB) is a NAAC A Grade accredited institution offering AICTE-approved, industry-focused management education. RCMB is committed to developing professionally competent, ethically grounded, and industry-ready graduates.

Key Responsibilities




• Plan campaigns around admissions priorities, target audiences, geography, intake timelines, and agreed budgets. Recommend channel allocation and explain the expected outcomes.
• Set up, run, and optimise Google Ads and Meta Ads. Test audiences, keywords, messaging, creatives, and remarketing to generate relevant enquiries.
• Develop creative campaign concepts, write ad copy, and help produce simple graphics and short videos with student interns. Test creative variations to improve qualified enquiries.
• Use and experiment with AI tools for campaign research, ideation, copy, visual concepts, content production, and reporting. Review outputs for accuracy and brand fit, and assess what improves the work.
• Improve landing pages and enquiry forms with the website team or vendors. Check the mobile experience, conversion tracking, and lead delivery before campaigns go live.
• Maintain reliable campaign measurement using GA4, Google T

📌 Digital Marketing Manager (Bengaluru)
🏢 Regional College of Management, Bangalore India
📍 Bengaluru