Sr. Digital Marketing Manager

Experience: 4–5 Years
Industry: Real Estate / Lifestyle / Premium Brands
Function: SR. Digital Marketing Manager
Location: Bengaluru

Role Summary
We are looking for a Digital Marketing Manager to plan, manage and execute end-to-end digital marketing initiatives for premium real estate projects. The Sr. Digital Marketing Manager will be expected to take ownership of the digital demand-generation funnel, not just campaign execution.

The role will cover the complete digital journey — from project understanding, positioning and campaign planning to lead generation, performance marketing, website and landing-page management, CRM and API integration, content, social media, PR & ORM, channel partner communication and performance analytics.
The candidate will work closely with Sales, Pre-Sales, CRM, Creative, Digital Agencies, Developers and Channel Partners to build a strong digital demand-generation funnel and improve lead quality and conversions.

Key Responsibilities
• Project Understanding & Marketing Strategy & Key Performance Expectations





• Generate a consistent volume of relevant and qualified digital enquiries.
• Improve lead quality and reduce ineffective/duplicate leads through better targeting, forms, CRM integration and campaign optimisation.
• Drive improvement in Lead → Qualified Lead → Site Visit → Booking conversion.
• Maintain optimum CPL and Cost per Site Visit while delivering required lead volumes.
• Continuously test and optimise creative, audience, messaging, landing pages and campaign structures.
• Ensure seamless integration between Digital Platforms → Website/Landing Page → CRM → Pre-Sales → Sales.
• Vendor and developer management , payment, accounting and billing
• Use campaign and CRM data to identify gaps in the sales funnel and recommend corrective action.
• Ensure all digital communication is aligned with the project positioning, target audience and sales strategy.
• Build a solid content ecosystem using vid

📌 Senior Marketing Manager (Bengaluru)
🏢 NKlusive
📍 Bengaluru