Senior Manager – Social Media

Organisation: Magic Bus India Foundation

Function: Marketing & Communications

Reports to: Deputy General Manager

Location: Mumbai (travel to programme locations as needed)

Employment type: Full time

About Magic Bus India Foundation

Magic Bus India Foundation is a non-profit that works with young people from underserved communities, using a sport-based, activity-led approach to help them move from poverty to sustainable livelihoods.

Role Purpose

We are looking for a hands-on, strategic Senior Manager – Social Media to own and grow Magic Bus's presence across all social media platforms. You will shape the organisation's social voice, lead content and community strategy, run data-driven campaigns, manage our newsletters, and build our employer brand, so that Magic Bus is seen as a trusted, youth-relevant and purpose-driven organisation, and an employer of choice in the development sector.

Key Responsibilities

1. Social Media Strategy & Leadership

• Develop and execute an integrated,



multi-platform social media strategy aligned with Magic Bus's brand, programme priorities, fundraising goals and youth outreach objectives.

• Define platform-specific roles, tone and content mix for Instagram, Facebook, X (Twitter), LinkedIn, YouTube, WhatsApp (channels/communities), Threads, Snapchat and emerging platforms.

• Maintain an annual content calendar tied to campaigns, key days, programme milestones and fundraising cycles.

• Lead, mentor and review the work of internal team members, agencies, freelancers and creators.

2. Content & Storytelling

• Oversee ideation and production of high-quality, ethical, impact-led content: short-form video/Reels/Shorts, carousels, long-form video, podcasts, live sessions, memes and trend-led posts.

• Ensure all storytelling upholds child safeguarding, consent, dignity and data-protection standards.

• Adapt content for multiple languages and regional audiences, especially for youth communities.

• W

📌 Social Media Manager (Navi Mumbai)
🏢 Magic Bus India Foundation
📍 Navi Mumbai