Key Responsibilities
• Develop and execute the overall digital marketing strategy aligned with institutional business and admissions objectives.
• Lead Performance Marketing across Google, Meta, YouTube, and other relevant digital platforms to drive qualified leads and conversions.
• Own website growth, traffic acquisition, engagement, conversion optimization, and digital journey improvement.
• Drive comprehensive SEO strategy, including technical SEO, on-page/off-page SEO, keyword strategy, content optimization, and organic growth.
• Lead Social Media strategy across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
• Develop and execute Influencer Marketing campaigns with relevant creators, education influencers, and digital communities.
• Lead Online Reputation Management (ORM) initiatives, monitoring brand sentiment, reviews, conversations, and digital reputation.
• Identify and implement AI tools and AI-led marketing solutions to improve content creation, campaign optimization, audience targeting, analytics, automation, and productivity.
• Use GA4,



Search Console, CRM, ad platforms, dashboards, and analytics tools to measure campaign performance and identify growth opportunities.
• Develop data-driven strategies to improve CPL, CAC, ROAS, conversion rate, lead quality, organic traffic, engagement, and overall digital ROI.
• Collaborate with Branding, Admissions, Content, Creative, Website, IT, CRM, and other internal teams for integrated digital campaigns.
• Plan and manage digital campaigns for admissions, brand building, program launches, events, rankings, achievements, and institutional initiatives.
• Manage digital agencies, vendors, influencers, and external partners wherever required.
• Monitor digital trends, competitor activities, emerging platforms, and new technologies to maintain Chandigarh University's competitive digital positioning.
• Build and mentor a high-performing digital marketing team and establish transparent KPIs and performanc

📌 Senior Manager (Lucknow)
🏢 Chandigarh University - HR Department
📍 Lucknow