The purpose of the role is to strengthen the company’s brand image, enhance market visibility, and support business growth through effective corporate communication, branding, digital marketing, public relations, and cost-efficient marketing initiatives.

Experience - 7-8 years

Key Roles and Responsibilities
• Develop and implement branding and marketing strategies aligned with business objectives.
• Ensure consistent brand identity across digital platforms, corporate materials, events, and promotional activities.
• Drive lead generation initiatives through targeted marketing campaigns, digital channels, and strategic partnerships to attract qualified prospects, and support business growth.
• Create and coordinate corporate content, social media campaigns, presentations, blogs, and other communication materials.
• Manage media relations, PR activities, exhibitions, sponsorships, and corporate events.
• Monitor digital campaign performance, brand engagement, lead generation, and marketing ROI.




• Manage marketing budgets, optimize campaign expenditure, and track cost per lead and business impact.
• Coordinate with internal teams, external agencies, vendors, and media partners for timely project execution.
• Maintain marketing trackers, prepare performance dashboards, and ensure compliance with brand guidelines and communication protocols.
• Identify opportunities for process improvement and enhanced marketing effectiveness.

Required Skills and Competencies
• Strong communication and content-writing skills.
• Knowledge of branding, digital marketing, and public relations.
• Analytical, budgeting, and campaign performance evaluation skills.
• Solid stakeholder management and coordination abilities.
• Project management, problem-solving, and proficiency in MS Office.

📌 Corporate Communication (Kolkata)
🏢 Innovel Energy Services Private
📍 Kolkata