PPC Executive
Exp: 2.5+ Years
Location: Ahmedabad

Responsibilities
• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
• Monitor campaign performance and key metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
• Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets to ensure efficient spend and better ROI/ROAS.
• Identify performance gaps and take timely corrective actions based on data and campaign insights.
• Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
• Set up and monitor conversion tracking, goals, and campaign analytics.
• Prepare and present weekly and monthly PPC performance reports, including insights, learnings, and action plans.
• Stay updated with Google Ads,



Apple Search Ads, paid media trends, platform updates, and industry best practices.
• Independently manage day-to-day campaign activities while taking ownership of campaign performance.

Qualifications• 2.5+ years of hands-on PPC / Paid Media experience.
• Robust hands-on experience with Google Ads; Google Ads certification is preferred.
• Working knowledge of Google Analytics/GA4, Google Tag Manager, SEMrush, or similar tools.
• Good understanding of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
• Strong analytical and problem-solving skills with the ability to convert data into actionable decisions.
• Good communication and reporting skills.
• Ability to manage budgets and prioritize campaigns based on business goals.
• Comfortable working independently and taking ownership of campaign results.

Preferred Experience• Experience in running

📌 PPC Executive (Ahmedabad)
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