Key Responsibilities
1. Strategy & Content Conceptualisation
• Formulate monthly content calendars, annual brand playbooks, and high-impact tactical campaign strategies across Social Media platforms and other emerging platforms.
• Tap into real-time trends, moment marketing, memes, and pop culture while keeping brand guidelines and tone intact.
• Drive cross-format storytelling, with a heavy emphasis on short-form video (Reels, Shorts) and interactive community formats.
2. Cross-Functional Pod Collaboration
• Work closely with Art Directors, Copywriters, Video Editors, and Performance Marketers in an integrated agency pod to take ideas from concept to final delivery.
• Review copy drafts and visual creatives to ensure brand consistency, visual appeal, and platform-first best practices before client presentation.
• Partner with the Account Management and Growth teams to pitch current ideas, organic-to-paid amplification strategies, and seasonal activations.
3. Community Management & Brand Advocacy
• Oversee community engagement—maintaining active dialogue with audiences,
monitoring sentiment, and crafting timely, witty, or empathetic responses.
• Drive influencer marketing outreach and creator collaborations where relevant to amplify campaign reach.
4. Analytics, Reporting & Optimization
• Monitor organic KPIs: engagement rate, reach, follower growth, save/share rates, and audience demographics
• Prepare actionable weekly and monthly social listening and performance reports for brand stakeholders, extracting insights to iterate future creative sprints.
• Coordinate with performance marketing teams on boost budgets and paid-social creative variations.
Required Skills & Experience
• Experience: 4–6 years of hands-on social media management and digital campaign experience within a creative or digital marketing agency.
• Platform Mastery: Deep understanding of algorithm mechanics, posting best practices, audience behavior, and native features across Meta (Instagram, Fac
📌 Social Media Manager (Chennai)
🏢 TING
📍 Chennai