Job Title - Social Media Executive
Location - IT Park, Mohali
Job Type- Full time, On-Site
Salary- 3.6 - 4.2 LPA ( Negotiable)

About Us
PAVE by Praper Media is a video editing academy dedicated to helping aspiring creators, editors, and media professionals build practical, industry-relevant skills. Through hands-on training, students learn industry-standard tools like Adobe Premiere Pro, After Effects, Photoshop, AI-powered creative tools, and essential skills in storytelling, content creation, and personal branding to build successful careers in the digital media industry.

We are looking for a Social Media Executive who can ideate, create, and execute compelling content that strengthens PAVE's brand presence, engages our audience, and drives student enrollments.

Key Responsibilities
• Create engaging content across Instagram, YouTube, LinkedIn, and other digital platforms, including reels, short-form videos, carousels, and educational content.
• Develop and execute content strategies to support PAVE's brand growth, engagement, and enrollment goals.




• Serve as an on-camera creator for educational, promotional, and community-focused content when required.
• Plan, coordinate, and execute content shoots, including ideation, scripting, shot planning, and production.
• Collaborate with video editors, tutors, designers, and content teams to ensure high-quality content output.
• Coordinate with students and internal departments to facilitate content shoots, gather insights, and ensure seamless execution of content projects across PAVE.
• Research social media trends, creator economy updates, and audience insights to identify content opportunities for PAVE.
• Build and manage content calendars for campaigns, workshops, launches, student success stories, and community initiatives.
• Analyse content performance and optimise future content based on engagement and conversion metrics.

Requirements
• Minimum 1-2 years of experience in Content Creation, Content Strategy, and s

📌 Social Media Executive (India)
🏢 Praper Media
📍 India