About the role:
At UC Growth Marketing team, you'll be operating at the intersection of business, technology (engineering, design, data) and the user to unlock the consumer insights to power UC's growth. Apart from the 6Ps of growth, some of the challenges that the team is working on:
Unlocking the next 1M users:
How do we become relevant for the next 1 million users in UAE? Will our current value propositions of predictability and convenience suffice, will the current offering suffice or do we need something radically different? How do we create offerings that are relevant across ethnicities and nationalities?
Improving Usership:
How do we go from being an occasional service in many categories to the go-to partner for all consumers for all their service requirements? Data science to unlock smart growth: Can we leverage our storefront to improve usership as well as get higher value per user by leveraging data and deploying levers like differential pricing based on location or past history?
Unlocking new services/models/Innovations:
Where does the next large opportunity lie? How do we identify and action opportunities like going deep into a new service category, or cracking a new model like hyperlocal, partnering with large townships? How do we identify the next big innovation like a Roll-on Wax equivalent? Attaining Undisputed Market leadership in UAE.
Content as a means to drive business:
Can we get to a situation in 1 - 2 years where our content across social media and YouTube becomes strong enough to start driving top of the funnel traffic, without having to spend money wastefully? These are all high-impact projects with direct accountability for top-level company metrics including:
• Growth, # of orders (E.g. through unlocking the next 1M users)
• Experience, (E.g. through innovation, recent category identification)
• Profitability, CM% (E.g. usership, data science unlocks)
• New Revenue Streams (E.g. through Content as a business)
We're looking for extr
📌 Associate Director (India)
🏢 Urban
📍 India