A. Performance Marketing & Lead Generation
• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
• Improve campaign performance by optimizing CPL, CTR, ROAS, and lead quality.
• Generate qualified leads aligned with business objectives.

B. SEO, AEO & GEO Management
• Develop and execute SEO, AEO, and GEO strategies to improve digital visibility.
• Conduct keyword research, technical audits, and competitor analysis.
• Optimize website content, landing pages, and metadata for higher search rankings.
• Improve organic traffic and search engine performance.

C. Website & Conversion Optimization
• Optimize website performance, landing pages, and enquiry funnels.
• Improve profile, website, and lead conversion rates through continuous optimization.
• Coordinate with developers to enhance website functionality and user experience.
• Monitor visitor behaviour and recommend conversion improvements.

D.



Creative Design & Content Development
• Design digital creatives for advertisements, social media, websites, presentations, and marketing materials.
• Develop graphics, videos, reels, banners, and promotional content.
• Ensure brand consistency across all digital platforms.
• Maintain and organize digital marketing assets.

E. Influencer Marketing & Brand Promotion
• Identify and collaborate with relevant influencers and industry professionals.
• Plan and execute influencer marketing campaigns.
• Monitor campaign performance and optimize ROI.

F. Analytics, Reporting & Performance Monitoring
• Track campaign performance using Google Analytics, Search Console, and advertising platforms.
• Monitor website traffic, engagement, conversions, CPL, ROAS, and ROI.
• Prepare weekly and monthly MIS reports with actionable insights.
• Recommend optimization strategies based on campaign performance.

G. Digital Strat

📌 Performance Marketing Manager (Ahmedabad)
🏢 The Concrete SHOP
📍 Ahmedabad