About the Role
We’re looking for a Social Media Manager who can build and scale a robust brand presence across social media, with a focus on founder-led content, thought leadership, and brand storytelling. This role goes beyond managing social media calendars — it’s about shaping how a brand and its founders show up online, building credibility in the AI and technology space, and creating content that sparks conversations.
You’ll work closely with the leadership team to build Pepper’s social media presence, establish a distinct brand voice, and position the company at the intersection of AI, content, and marketing.
What You’ll Do
• Build the Brand’s Social Presence: Develop and execute a social media strategy for Pepper across LinkedIn, Instagram, X, and YouTube, aligned with the company’s positioning, business goals, and target audience.
• Build Founder-Led Content: Develop and manage the founder’s social media presence through thought leadership, industry perspectives, personal stories, company-building insights, and timely commentary on AI and content marketing.
• Own Content Strategy: Identify content opportunities, develop compelling narratives, and translate business updates, product launches, industry trends, and company milestones into engaging social content.
• Stay Ahead of AI Trends: Track developments in AI startups, generative AI, marketing technology, and the evolving content ecosystem to create relevant, insightful, and conversation-worthy content.
• Drive Creative Execution: Work with writers, designers, and video creators to develop platform-native content, including posts, carousels, short-form videos, reels, and other creative formats.
• Build Thought Leadership: Establish Pepper and its leadership team as credible voices in the AI and content marketing space through original perspectives, strong points of view, and consistent storytelling.
• Experiment and Optimise: Track performance, identify what resonates with different audiences, and continu
📌 Social Media Manager (Mumbai)
🏢 Pepper
📍 Mumbai