• Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.

• Conduct keyword research, competitor analysis, and audience targeting.

• Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.

• Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.

• Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.

• Perform A/B testing on ad copies, creatives, keywords, and landing pages.

• Manage daily and monthly advertising budgets effectively.

• Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Analyze campaign performance and prepare weekly and monthly reports.

• Identify opportunities to improve lead generation, website traffic, and sales conversions.

• Optimize landing pages in coordination with web development and design teams.





• Stay updated with the latest PPC trends, advertising policies, and platform updates.

• Ensure campaigns meet business objectives and performance targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 1–3 years of hands-on experience in PPC or paid digital advertising.

• Strong knowledge of Google Ads and Meta Ads Manager.

• Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.

• Understanding of search engine marketing (SEM) and digital marketing strategies.

• Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.

• Ability to analyze campaign data and optimize performance.

• Proficiency in MS Excel or Google Sheets for reporting.

• Robust analytical, communication, and problem-solving skills

📌 PPC Executive (Noida)
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📍 Noida