Role & responsibilities

To lead the schools marketing, communications, and brand strategies to promote academic programs, boost student recruitment and retention, manage public relations, and maintain a positive reputation across digital and traditional channels.

Brand & Strategy: Develop marketing plans, maintain visual/brand consistency, and position the school against competitors.

Student Recruitment: Partner with Admissions to run campaigns, design prospectuses, and promote Open Days and school tours.

Digital Marketing & Content: Manage the school website, social media, Google/Social ads, newsletters, and promotional video/photo content.

Public Relations & Communications: Write press releases, manage media relations, and keep current families engaged to boost retention.

Event Promotion: Plan, promote, and cover major school events, academic fairs,



and sports competitions.

Budget & Analytics: Track ROI on ad campaigns, analyze website/social traffic, and manage the annual marketing budget.

Preferred candidate profile

Experience & Background

- Education: Bachelors or Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Work Experience: 4+ years of progressive experience in marketing and communications, with a proven track record in the K-12 education, higher education, or broader learning sector.
- Lead Generation: Solid demonstrated experience in running student recruitment/admissions campaigns that drive measurable lead conversion and enrollment growth.

📌 Marketing Manager (Hyderabad)
🏢 Balajee Arun Educational Society
📍 Hyderabad