Role & responsibilities

Preferred candidate profile

Job Title

Head Digital Marketing

Educational Qualification

Post Graduate/MBA in Marketing or similar

Total Years of Experience

12-18 years

Location

Pune

Roles and Responsibility

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas




- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and recent products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives

Required Skillsets

- Work experience as Head of Marketing or VP Marketing, preferably within education industry
- Experience running successful marketing campaigns
- Leadership skills with the ability to set and prioritize goals
- Analytical mind

📌 Head Digital Marketing (Pune)
🏢 Symbiosis Skills and Professional University (SSPU)
📍 Pune