13 Oct
|
IIFL Finance
|
Chennai
13 Oct
IIFL Finance
Chennai
Role & responsibilities
Above-The-Line (ATL) Activities
- Assist in planning and coordinating mass media campaigns across television, radio, print, and outdoor billboards.
- Coordinate with creative and media-buying agencies for artwork, schedules, and ad placements.
- Track advertising metrics, compile campaign performance reports, and gather market reach data. [1, 2]
Below-The-Line (BTL) Activities
- Execute on-ground activations, including mall events, exhibitions, roadshows, and product demos.
- Manage Point-of-Sale (POS) displays, merchandising, and store-branding assets.
- Supervise third-party vendors, event fabricators, and local promoters.
Preferred candidate profile
one yrs exp in marketing
Perks and perks
📌 Marketing Executive (Chennai)
🏢 IIFL Finance
📍 Chennai