Job Summary

Drive demand generation, customer engagement, and nurture programmes for Repurchase and Referral by designing and executing targeted campaigns, offers, lead-generation initiatives, and customer communications. The role is responsible for building a qualified top-of-funnel pipeline and systematically nurturing existing customers and advocates towards repurchase and referral outcomes.

Key Responsibilities

- Develop and execute integrated repurchase campaigns across relevant customer segments, products, geographies, and lifecycle stages to generate qualified demand.
- Design targeted offers, schemes, and customer propositions in collaboration with Sales, Finance, Service, Product, and dealer teams to improve campaign response and purchase intent.
- Plan and drive lead-generation initiatives across owned, dealer, digital, service, event, and partner channels to strengthen the repurchase and referral pipeline.
- Own customer communication and engagement journeys across channels, ensuring timely, relevant, personalized, and consistent messaging throughout the nurture funnel.
- Segment existing customers using lifecycle, ownership, engagement, and propensity indicators to improve campaign targeting and nurture effectiveness.
- Establish lead qualification, handover, and feedback mechanisms with CRM, Analytics, Sales, Service, and Dealer teams to improve lead usability and conversion readiness.
- Track campaign performance, engagement, lead quality,



cost efficiency, and funnel progression; derive insights and implement continuous improvements.
- Build an annual campaign and engagement calendar aligned with product priorities, customer triggers, seasonal opportunities, and repurchase and referral targets.

Experience

- Master's Degree in Business Management, Marketing, Communications, or equivalent from a recognized institution.
- 2-4 years of experience in Marketing, Demand Generation, Customer Engagement, CRM, Lifecycle Marketing, Campaign Management, or related roles.
- Proven experience in designing and executing customer campaigns, offers, lead-generation programmes, and multichannel nurture journeys.
- Solid exposure to campaign analytics, customer segmentation, digital marketing, agency management, and cross-functional stakeholder coordination. Automotive or consumer durable industry experience preferred.

Internal and External Interactions

- Internal: SPOCs of respective Marketing teams (Commuter & Premium), Sales teams, finance teams etc. External: Dealers, creative and media agencies, digital and CRM partners, lead-generation partners, channel partners, and customers.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate Lead - Marketing Integration (Bengaluru)
🏢 TVS Motor
📍 Bengaluru