Company: Oogway Apps

Function: Growth / Monetisation

Location: City / Remote / Hybrid

Reports to: Head of Growth / Head of Product / COO

Employment type: Full-time

Job Summary

You will own the monetisation strategy and execution for a set of apps in the Oogway portfolio, covering both ad revenue (IAA) and in-app purchases and subscriptions (IAP). You will work with product, engineering, UA/marketing, design, and analytics to design monetisation systems, run experiments, optimise yield, and improve LTV and ARPDAU, while keeping ROAS and retention healthy.

Responsibilities

- Own ad revenue for assigned apps across rewarded, interstitial, banner, native, app-open, and MREC formats.
- Manage mediation platforms (e.g., AppLovin MAX, Google AdMob/AdMob Mediation, IronSource/LevelPlay, Unity LevelPlay) and ad network integrations (e.g., Meta Audience Network, Unity Ads, Mintegral, Pangle, Liftoff/Vungle, InMobi, Moloco).
- Optimise waterfalls and bidding setups, floor prices, placements, frequency caps, pacing, and ad-unit configurations by geo, user cohort, and app version.
- Run A/B tests on ad placements, formats, timing, and session-level ad load to maximise ARPDAU without hurting retention or session length.
- Monitor fill rates, eCPMs, show rates, latency, and ad quality, and work with partner account managers to resolve issues and unlock better demand.
- Ensure ad quality and compliance through creative filtering, category blocking, and malicious or misleading ad monitoring.
- Own IAP and subscription revenue, including pricing, packaging, offers, paywalls, trials, and promotions.
- Design and test store catalogues, price points, regional pricing, bundles, starter packs, and limited-time offers (gaming), and paywall designs, trial structures, and annual-vs-monthly mix (non-gaming).
- Work on conversion, payer penetration, ARPPU, renewal rate, churn, and win-back strategies.




- Manage subscription tooling and billing infrastructure (e.g., RevenueCat, Adapty, native Google Play Billing / StoreKit).
- Build the right mix of ads and IAP for each app based on genre, audience, and geography.
- Model LTV by cohort, channel, and geo, and partner with the UA team to set bidding targets and payback windows.
- Identify recent revenue levers such as offerwalls, rewarded video economies, sponsorships, or premium tiers.
- Build and maintain dashboards for revenue, ARPDAU, eCPM, impressions per DAU, conversion, ARPPU, LTV, and ROAS.
- Run cohort, funnel, and segmentation analysis to find opportunities and diagnose revenue drops.
- Deliver weekly and monthly performance reports with clear insights, forecasts, and recommendations.
- Work with product and design to integrate monetisation into game economies and app flows without harming the experience.
- Work with engineering on SDK integrations, updates, QA, and release management for ad and billing SDKs.
- Work with UA/marketing to align monetisation with acquisition strategy and ensure positive unit economics.
- Keep apps compliant with Google Play and App Store policies, privacy regulations (GDPR, CCPA), consent frameworks (CMP/UMP), ATT, and COPPA where relevant.

Requirements

Must have

- 3-6 years of experience in mobile app monetisation, ad ops, or product growth, with hands-on ownership of ad revenue and/or IAP.
- Strong working knowledge of mediation platforms, programmatic and bidding concepts, and ad network ecosystems.




- Proven track record of improving ARPDAU, eCPM, conversion, or LTV through structured experimentation.
- Solid understanding of mobile metrics: retention, ARPDAU, LTV, ROAS, payer conversion, eCPM, fill rate.
- Strong analytical skills, with comfort in spreadsheets and SQL, and in BI tools (Looker Studio, Tableau, Power BI, Metabase, or similar).
- Experience with A/B testing tools (Firebase Remote Config, Google Optimize alternatives, Unity Remote Config, or in-house frameworks).
- Excellent communication skills and the ability to influence product and engineering decisions.

Good to have

- Experience across both gaming (hyper-casual, casual, hybrid-casual, midcore) and non-gaming (utility, productivity, lifestyle, edtech, photo/video) apps.
- Experience with subscription apps and paywall optimisation.
- Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Singular, Firebase, GameAnalytics, Amplitude, Mixpanel).
- Understanding of Python or scripting for automation and reporting.
- Knowledge of privacy, consent, and platform policy requirements.
- Experience working with publisher or ad network account managers to negotiate better terms.

Key Performance Indicators

- Total monetisation revenue (ads + IAP) for assigned apps
- ARPDAU and ARPU/LTV growth
- Ad eCPM, fill rate, and impressions per DAU
- IAP and subscription conversion, ARPPU, and renewal rate
- ROAS and LTV-to-CAC payback
- Number and win-rate of monetisation experiments
- Retention and session-length guardrails (no negative impact from monetisation changes)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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