About The Role

We are looking for a highly creative, strategic, and hands-on Content & Personal Brand Lead to lead the digital content ecosystem for Preeti Rao and Weljii.

This is not a conventional Social Media Manager role.

The role involves transforming the expertise, experience, and intellectual property of:

Preeti Rao – Founder, CEO, Health & Wellness Expert, and Thought Leader

and

Weljii – Health & Wellness Coaching Education and Professional Development Brand

into compelling, credible, differentiated, and high-performing digital content.

The Role Combines:

Content Strategy + Storytelling + Content Production + Analytics + Execution

About The Role

• Personal Brand – Preeti Rao

Develop And Build Content Around:

• Preventive Health
• Integrative Health
• Wellness
• Healthy Ageing
• Health & Wellness Coaching
• Leadership
• Entrepreneurship
• Personal Experiences
• Solid Opinions & Perspectives
• Speaking & Media
• Founder Journey

Objective

The objective is to establish Preeti Rao as a recognised voice, expert,



and thought leader in the health and wellness space — not simply to increase follower count.

• Weljii

Build And Strengthen Weljii's Digital Presence Through Content Around:

• Health & Wellness Coaching
• Coach Education
• Career Opportunities
• Student & Alumni Stories
• Programmes
• Faculty
• Industry Developments
• Corporate Wellness
• Healthcare Partnerships
• Educational Content
• Institutional Credibility

The objective is to build authority, trust, awareness, engagement, and qualified business opportunities for Weljii.

Key Responsibilities

• Content Strategy
• Develop monthly and quarterly content strategies.
• Define content pillars, themes, and recurring content series.
• Develop platform-specific strategies for Instagram, YouTube, and LinkedIn.
• Maintain a structured and actionable content calendar.
• Identify emerging content opportunities and trends.
• Develop campaigns aligned with key business priorities.
• Ensure consist

📌 Video Content Producer (Gurugram)
🏢 Weljii
📍 Gurugram