Experience: 10–12 years
Location: Mumbai
Function: Global Marketing | Demand Generation | ABM
Role Overview
Datamatics is seeking a strategic, execution-oriented Manager – Field Marketing to own demand generation, pipeline acceleration, and account-based marketing across Europe, the Middle East, and India.
This role is critical to building sales-aligned, region-specific field marketing programs that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics’ B2B enterprise software, AI, digital transformation, and BPO offerings.
The ideal candidate brings a solid blend of regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution, with the ability to operate across geographies, time zones, and senior stakeholders.

Key Objectives
• Drive qualified demand and pipeline from mid-to-large enterprise accounts
• Execute ABM programs for strategic Datamatics accounts
• Strengthen sales alignment and enablement across regions
• Build and manage a scalable global vendor and partner ecosystem




• Lead and develop a field marketing team to deliver consistent outcomes

Key Responsibilities
1. Demand Generation & Pipeline Building
• Design and execute integrated field marketing and demand generation programs (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India
• Own regional pipeline contribution, ensuring alignment with sales targets and GTM priorities
• Develop multi-touch customer journeys across awareness, consideration, and conversion stages
• Partner with Marketing Ops to ensure strong lead management, attribution, and ROI tracking

2. Account-Based Marketing (ABM)
• Lead ABM strategy and execution for key Datamatics strategic and growth accounts
• Work closely with Sales to define account prioritization, personas, and engagement plans
• Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation
• Measure acc

📌 Field Marketing Manager (Mumbai)
🏢 Datamatics
📍 Mumbai