About MemoryTrain

MemoryTrain creates culturally rooted sculptures and collectible art pieces that celebrate the

heritage, traditions and nostalgia of Kerala and India, from Kathakali and Theyyam to the Kerala

tharavadu and the neighbourhood tea shop. Every piece begins with a story and is brought to

life by our team of sculptors, painters and designers in Kochi.

The Role

We are looking for a Senior Digital Marketing Specialist to lead MemoryTrain's digital

presence and growth. You will shape how our stories reach people through paid campaigns. You

will lead the marketing team, guide and support our Junior Digital Marketer, and work closely

with the founder and our sales and content teams to grow the brand and its online sales.

Key Responsibilities

Own the digital marketing strategy and annual/monthly plans, including festive and
seasonal campaigns, aligned with brand and sales goals

Plan, run and optimise Meta Ads campaigns, tracking budgets, ROAS and CAC to
improve returns (Google Ads as and when needed)

Plan and execute campaigns for product launches,



festivals (Onam, Vishu, Christmas,
Diwali and more), gifting occasions and exhibitions

Track and report performance using GA4, Meta Ads Manager and Shopify analytics, and
turn insights into action

Coordinate with the content team to get the right creatives for ads and campaigns
Drive SEO, email and WhatsApp marketing to build repeat customers
Identify and manage influencer, creator and brand collaborations, working with the
content team

Own the digital marketing department and mentor the junior marketing team

What We're Looking For

Minimum 2 years of experience in digital marketing, including running campaigns end to
end, with the ability to lead a small team

Solid hands-on experience with Meta Ads; working knowledge of Google Ads, SEO
and analytics

Experience with e-commerce or D2C brands (Shopify is a plus)
Good writing skills for ad copy and campaign messaging
Ability to work independently, t

📌 Digital Marketing Specialist (Kochi)
🏢 MemoryTrain Creatives Private
📍 Kochi