Job Description: Digital Marketing Executive

Industry: EdTech / Education
Location: Kolkata, West Bengal
Work Mode: On-site
Experience: 1–5 Years
Salary: ₹20000–₹25,000 per month + Performance-Based Incentives
Working Days: Monday to Saturday
Working Hours: 10:30 AM – 6.30 PM
Number of Openings: 1
Hiring Status: Immediate / Urgent

About the Chance

We are hiring a results-driven Digital Marketing Executive on behalf of our client, a growing EdTech company based in Kolkata.

The ideal candidate will have hands-on experience in planning, executing and optimising digital marketing campaigns, preferably for an EdTech company, educational institution or online learning business.

The candidate should understand how to generate quality student enquiries, improve lead conversion, optimise advertising expenditure and contribute to business growth through measurable digital marketing initiatives.

Key Responsibilities

1. Performance Marketing
- Plan, execute and optimise paid advertising campaigns across Google Ads and Meta Ads.




- Manage lead-generation campaigns for courses, training programmes and educational offerings.
- Monitor campaign performance, budgets, CPL, CPA, conversion rates and overall return on advertising spend.
- Identify opportunities to improve campaign performance and reduce acquisition costs.

2. Lead Generation and Conversion
- Develop strategies to generate qualified student enquiries and admissions leads.
- Work with the sales and telecalling teams to improve lead quality and conversion rates.
- Analyse lead sources, campaign performance and enquiry-to-admission journeys.
- Recommend improvements to landing pages, forms, calls to action and lead follow-up processes.

3. Campaign Planning and Execution
- Develop campaign calendars and coordinate promotional activities for courses and programmes.
- Conduct audience research, keyword research and competitor analysis.
- Create and test advertising copy, creatives, headlines and campaign variation

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