About Spall
Spall is a growing global sports brand based in the UAE, rooted in combat sports, performance, and movement, serving athletes and sports enthusiasts across international markets. This is an opportunity to join a growing brand where your decisions directly impact how we scale across various markets.
Responsibilities
Build and manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Google Ads, and Shopify acquisition campaigns.
Own bid and budget management against ACoS, TACoS, ROAS, contribution margin, and profitability—not just spend.
Analyze search terms and queries, harvest winners, eliminate waste, and maintain robust negative-keyword hygiene.
Build scalable campaign structures across a large SKU catalog, including keyword lifecycle, match types, ranking, discovery, defensive, and profit campaigns.
Lead advertising strategy for new product launches, promotions, seasonal campaigns, and catalog expansion.
Analyze paid vs. organic performance and use the data to guide overall account strategy.
Manage and optimize Google Search, Shopping,
Performance Max, and other relevant acquisition campaigns.
Build and optimize Shopify landing pages and product pages from brief to launch.
Continuously improve conversion rates, customer journeys, offers, and landing-page performance.
Work with creative, product, and operations teams to connect advertising performance with broader business goals.
Build reporting and provide clear recommendations based on performance data.
Own outcomes independently and make strategic decisions without needing constant direction.
Technical / Platform Experience
Experience with Amazon Ads, Seller Central, Amazon DSP, Google Ads, Google Analytics/GA4, Shopify, Merchant Center, and Amazon analytics tools is strongly preferred.
Experience with HTML, CSS, Shopify Liquid, JavaScript, landing-page builders, CRO, or basic website development is a major plus. You don't need to be a developer, but being able to make basi
📌 Performance Marketing Manager (Mumbai)
🏢 Spall
📍 Mumbai