14 Oct
|
Business development
|
India
14 Oct
Business development
India
Who are we, and what do we do?
ShareChat (Mohalla Tech Pvt Ltd) is India’s largest homegrown social media
company and the only local player to achieve profitability in the industry,
with 200+ million Monthly Monetizable Users across all its platforms.
Founded in 2015, ShareChat has social media brands such as the ShareChat App
and Moj App and micro drama app QuickTV under its portfolio. QuickTV, the
newest addition to ShareChat's family of apps, crossed the 10 million downloads
mark within 3 months of launch and currently has 60Mn MAUs across the network
viewing the vertical episodic content.
Today, the ShareChat network maintains a whopping 1,000 Cr ARR and is India’s
leading social media platform servicing users across the country in 15 regional
languages. This growth has led to a 28% YoY revenue growth in the July-Sept
(2025-26) quarter and increased it by more than 60% in the Oct-Dec quarter.
About the Product:
QuickTV is ShareChat’s mobile-first streaming app for micro-dramas: short,
fast-paced, vertical mini-series with 90–120 second episodes. Genres include
romance, family and revenge, and the content is both professionally produced
and AI-assisted, made for snackable viewing. QuickTV crossed 25M+ downloads
within 6 months of launch and has now passed 50M+ downloads. Micro-dramas reach
70M+ MAUs across the ShareChat Network. There are 500+ original series live,
each with 50 -100 episodes that keep users binge-watching. That drives 1B+
daily episodic views and about 80 viewing sessions per user each month, among
the highest in the category.
What You’ll Do?
As Associate Director - Micro Drama, you will own and scale microdrama ad
sales business for our portfolio verticals, end-to-end. Working alongside our
sales and content team,
you’ll bring brands into the microdrama format through
content- and concept-led selling, and partner with ideation, content and
production teams to deliver what we pitch.
Note: This is a core sales role with quarterly targets
Sales Support and Pitches
* Join sales teams in client meetings to explain the microdrama format,
storytelling approach, audience behaviour, and performance outcomes.
* Tailor narratives and examples to the brand’s category, objective, and
creative openness.
* Help craft pitch stories, case studies, and microdrama-led campaign ideas
that strengthen the sales narrative.
Content and Concept Selling
● Lead client and agency conversations on the microdrama format,
storytelling approach, audience behaviour and performance outcomes.
● Turn brand briefs into microdrama-led concepts (branded series,
in-content integrations, custom IPs) tailored to the brand’s category,
objective and creative openness.
● Craft pitch stories, case studies and proposals with the ideation and
brand solutions teams that sharpen the sales narrative.
Production House and Ecosystem Partnerships
● Build and leverage strong relationships with production houses,
particularly their sales and brand-partnership teams, to co-create and deliver
brand solutions.
● Track category trends, competitor platforms and brand storytelling
patterns in the microdrama and short-form space,
and spot where microdrama can
solve brand problems better than traditional formats.
Execution and Internal Coordination
● Work closely with operations, finance, legal and content teams so
every pitched solution is delivered as promised, using established SOWs and
process flows.
● Contribute to playbooks, reference decks and talking points that help
the wider sales team pitch microdrama with confidence.
Who are you?
* 8–12 years of ad sales experience across digital, OTT, broadcast or branded
content; experience selling microdrama or vertical short-series formats is a
plus.
* You sell content and concepts, not just inventory. You've taken brands from
brief to idea to signed deal on branded content, integrations or custom IPs.
* You're a strong storyteller with a commercial mindset, comfortable in
client conversations and able to explain microdrama's value through audience
behaviour, creative strategy and measurable outcomes.
* You bring fresh ideas and creative approaches, and thrive in a
fast-scaling, early-stage category where speed and quick turnarounds matter.
Where Will You Be?
Bangalore, Mumbai or Gurugram (Hybrid - 3 days in office)
What’s In It For You?
At ShareChat, our values—Ownership, Speed, User Empathy, Integrity, and First
Principles—are at the core of our ways of working. We believe in hiring top
talent and grooming future leaders by providing a flexible workplace to aid
growth and development.
Our Elite Benefits Suite:
Wealth & Security: ESOPs and comprehensive insurance coverage.
Lifestyle: Hybrid working culture, Gym allowance, and Zomato coupons.
Family Support: Monthly childcare allowance for women employees.
And Many more…
📌 Associate Director - Micro Drama (Sales) (India)
🏢 Business development
📍 India