About The Role

We are looking for a curious, research-oriented, and robust writer who can transform expertise into compelling, engaging, and credible content.

Your Primary Responsibility Will Be To Answer

“What should Preeti Rao and Weljii be talking about?”

You will research, develop, write, and repurpose content across Instagram, YouTube, LinkedIn, and other relevant platforms.

Key Responsibilities

• 1. Research

Research And Identify Relevant Topics Across

• Health & Wellness
• Preventive Health
• Integrative Health
• Behaviour Change
• Nutrition
• Healthy Ageing
• Lifestyle
• Psychology
• Coaching
• Healthcare Trends
• Consumer Questions
• Social Media Conversations
• Search Trends
• 2. Content Ideation

Ideas Should Be Evaluated Based On

• Relevance
• Authority
• Differentiation
• Audience Interest
• Search Potential
• Social Media Potential
• Business Relevance
• 3. Scriptwriting & Content Creation

Create Engaging Content For

• Instagram Reels
• YouTube Shorts
• YouTube Long-Form Videos
• LinkedIn Posts
• Carousels




• Articles
• Podcast Talking Points
• Interview Questions

The candidate should have a strong understanding of hooks, storytelling, audience attention, and platform-specific content formats.

• 4. Story Mining

Work Closely With Preeti Rao To Identify And Develop

• Personal Stories
• Experiences
• Lessons
• Opinions
• Contrarian Perspectives
• Founder Stories
• Industry Observations

The goal is to ensure the content feels authentic, differentiated, and human, rather than generic or AI-generated.

• 5. Content Repurposing

Convert one long-form content asset into multiple pieces of content.

For Example

One Webinar / Interview / Podcast / Presentation → Multiple Content Pieces

• 6. Health Content Accuracy

As this is a health and wellness brand, the candidate must be highly responsible and accurate when handling health-related information.

The Candidate Should Be Comfortable With

• Checking primary and credible sources
• Verifying cla

📌 Content Researcher (Gurugram)
🏢 Weljii
📍 Gurugram