Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.

This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D; and CFO.

Responsibilities

• Anchor Consumer-Led Growth Agenda
• Define priority demand spaces, cohorts, and consumption occasions for India OU
• Translate consumer insights into clear portfolio choices and growth strategies
• Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions
• Build Scalable Innovation Platforms
• Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
• Develop structured pipelines across core, adjacent, and disruptive innovation
• Drive faster concept-to-market cycles with strong commercial viability




• Lead Consumer & Digital Transformation
• Define and drive digital consumer strategy aligned to enterprise growth priorities
• Leverage data, platforms, and new engagement models to enhance customer experience and business performance
• Drive Marketing & Commercial Excellence
• Co-lead transformation programs across marketing, digital commerce, and GTM
• Improve media efficiency, marketing ROI, and integrated execution
• Embed data-driven decision-making and agile ways of working across teams
• Enable Organization & Capability Transformation
• Champion adoption of recent tools, platforms, and agile practices
• Build capabilities in:
• Consumer-centric thinking
• Insight-to-action translation
• Innovation and experimentation

• Foster a test-learn-scale culture across functions
• Ecosystem & Cross-Functional Leadership
• Act as a thought partner to category, brand, and transformation leaders
• Collaborate seamlessly

📌 Director – Consumer (Gurugram)
🏢 PepsiCo
📍 Gurugram