13 Oct
|
Fabel Services
|
Delhi
13 Oct
Fabel Services
Delhi
Are you a visionary leader in Email & CRM Marketing ready to make a global impact? Join our energetic Team and drive the customer retention strategy for one of the UK’s fastest-growing ecommerce companies. This is your opportunity to shape the future of customer engagement at scale, working with cutting-edge technology and a diverse, international team.
What You’ll Do
Lead & Innovate: Own the end-to-end strategy, execution, and optimisation of high-volume email marketing campaigns using Salesforce Marketing Cloud (SFMC).
Customer Journey Architect: Design and manage sophisticated customer journeys, automation workflows, and lifecycle communications that drive acquisition, engagement, retention, and reactivation.
Personalisation Champion: Develop advanced audience segmentation and dynamic content strategies for highly targeted, personalized campaigns.
Collaborate Globally: Work closely with UK and India-based marketing, creative, CRM, and analytics teams to deliver engaging, on-brand communications.
Data-Driven Decision Maker: Monitor and analyse campaign performance (open rates, CTR, conversions, deliverability, etc.), conduct A/B testing, and leverage insights to continuously improve results.
Compliance & Best Practices: Ensure all campaigns are mobile-optimised,
compliant with global email marketing regulations, and uphold best-in-class standards for deliverability and database hygiene.
Reporting & Insights: Build dashboards and performance reports to identify trends and actionable insights for ongoing optimisation.
What We’re Looking For
10–15 years of hands-on experience in Email Marketing, CRM, or Lifecycle Marketing, ideally in ecommerce.
Proven expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Audience Builder, segmentation).
Robust track record managing high-volume, data-driven campaigns and customer lifecycle strategies.
Experience with AMPscript, dynamic content personalization, and CRM integrations is a plus.
Salesforce Marketing Cloud certifications preferred.
MBA/PGDM in Marketing or related postgraduate degree.
Pay: ₹2,500,000.00 - ₹4,000,000.00 per year
Perks:
Health insurance
Leave encashment
Application Question(s):
Do you have experience in ecommerce of D2C Industry ?
How much is the marketing budget that you have handled annually?
How much marketing revenue you have handled annually ?
Have you worked on google, meta and bing ads?
Work Location: In person
📌 Head Of Performance Marketing Ppc/paid Media Ecommerce/c Delhi
🏢 Fabel Services
📍 Delhi