Key Responsibilities

Campaign ownership and platform execution
Plan, build, and manage Google Ads campaigns (Search, Call, and Performance Max where appropriate) across 15 or more clinic accounts at any given time.
Build procedure-wise campaigns with intent-based keyword research and clean segmentation.
Protect budgets through disciplined negative keyword management and weekly search term mining.
Decide between call ads and landing page campaigns based on patient intent and the clinic's call handling capacity.
Maintain clean, cost-conscious account structures and spend like it is your own money.

Funnels and conversion rate optimisation
Map the full journey from search query to booked consultation and remove wasted spend.
Improve landing pages, call handling alignment, and forms to lift conversion rates.
Work with the backend and automation team to keep lead capture and routing accurate.

Copywriting and creative direction
Write and review responsive search ad copy, headlines, and call-focused messaging.
Match ad messaging tightly to keyword intent and patient psychology.
Hold brand and messaging consistency for every clinic in your portfolio.

Analysis, tracking, and attribution
Set up and verify conversion tracking through Google Tag Manager, GA4, call tracking, and offline conversion import.




Mine search terms weekly, build negative keyword lists, and eliminate junk traffic.
Diagnose performance drops by checking search terms and call quality first, before changing bids.

Reporting
Send internal optimisation updates on a fixed cadence (a 72-hour launch report and weekly updates).
Prepare and present explicit, straightforward client-facing performance reports and lead review calls.
Report portfolio performance, spend efficiency, risks, and weekly priorities to leadership.

Team handling and management
Lead and mentor junior Google Ads specialists and review their accounts before any scaling.
Set quality standards, enforce SOPs, and improve those SOPs responsibly over time.
Distribute accounts, manage workloads, and act as the first escalation point for the team.
Train current hires and raise the overall execution quality of the pod.

Client communication
Be a clear, calm, reliable point of contact for clinic clients.
Coordinate with the sales team every two to three days on call and lead quality and adjust accordingly.
Translate performance into plain language that clinic owners understand and trust.

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Google Ads Specialist, Meta Ads, Performance Marketer , Senior Performance Marketer Bengaluru
🏢 Aquisition Monk
📍 Bengaluru