Key Responsibilities

Develop and execute comprehensive "digital marketing strategies" for the company's real estate projects.
Plan, launch, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns for lead generation.
Generate high-quality property leads and continuously improve lead quality and conversion rates.
Manage and grow the company's Facebook, Instagram, YouTube, LinkedIn, and other social media platforms.
Develop content strategies for real estate projects, including posts, reels, videos, advertisements, and promotional campaigns.
Monitor campaign performance and optimize CPL, CTR, conversion rate, lead quality, and ROI.
Analyse customer behaviour, campaign data, and market trends to identify recent opportunities.
Implement "remarketing and retargeting campaigns" to nurture potential customers.
Track competitors' digital marketing activities and identify successful marketing trends.
Prepare regular "digital marketing performance reports" for management.
Stay updated with the latest developments in Meta Ads, Google Ads, AI tools, SEO, social media algorithms, marketing automation, and digital marketing trends.

Required Experience & Skills





2–5 years of experience in digital marketing, preferably in the real estate/property industry.
Robust hands-on experience with Meta Ads Manager and Google Ads.
Proven experience in "lead generation and performance marketing".
Positive understanding of CPL, CPA, CTR, conversion rates, ROAS and marketing funnels.
Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel and conversion tracking will be preferred.
Knowledge of SEO, WhatsApp marketing, CRM, email marketing and marketing automation will be an added advantage.

Preferred Candidate

We are particularly interested in candidates who can demonstrate:
Successful experience generating "real estate leads through Meta and Google Ads".
Experience improving "lead quality rather than simply increasing lead volume".
Experience converting digital leads into site visits and property sales.
A strong understanding of the Patna/Bihar real estate market will be an added advantage.

Pay: ₹15,000.00 - ₹35,000.00 per month

Advantages
Cell phone reimbursement
Health insurance
Paid sick time

Work Location: In person

📌 Digital Marketing Manager Real Estate Patna (India)
🏢 Parsi Buildcon
📍 India