13 Oct
|
Hectocorn Ecom
|
New Delhi
13 Oct
Hectocorn Ecom
New Delhi
Job Title: Marketing Manager
Company: Hectocorn Ecom Pvt. Ltd. (Bulkmart)
Location: Delhi
Experience: 36 Years
Industry: B2B E-commerce / FMCG / Retail Tech
:
Bulkmart is a B2B tech-enabled wholesale platform that helps retailers and wholesalers purchase FMCG products through a mobile app. We are looking for a creative and result-oriented Marketing Manager to drive brand awareness, customer acquisition, repeat purchases, and business growth through cutting-edge marketing campaigns and promotional strategies.
Key Responsibilities:
Plan and execute marketing campaigns to increase app adoption, customer acquisition, and repeat orders.
Design promotional strategies, discount offers, coupon campaigns, cashback schemes, and customer loyalty programs.
Develop customer engagement and retention campaigns for different customer segments.
Manage WhatsApp marketing, push notifications, SMS campaigns, and other digital marketing channels.
Build and strengthen Bulkmart’s brand identity through creative campaigns, promotional creatives, and brand communication.
Plan product-specific, category-wise, seasonal, and festival-based promotional campaigns.
Analyse campaign performance, customer behaviour, sales trends, and ROI to optimise marketing spends.
Work closely with sales, operations, and technology teams to execute marketing initiatives.
Coordinate with designers, content creators, and external agencies to develop marketing collaterals.
Identify recent growth opportunities to improve customer activation, order frequency, and customer lifetime value.
Required Skills & Qualifications:
3–6 years of experience in marketing, preferably in B2B e-commerce, FMCG, retail, or consumer internet.
Strong understanding of promotional marketing, coupon strategies, customer retention, and campaign planning.
Experience with digital marketing channels, particularly WhatsApp marketing, app push notifications, and customer engagement campaigns.
Good analytical skills with the ability to measure campaign performance and business impact.
Creative thinking, communication skills, and the ability to execute campaigns independently.
Proficiency in Excel/Google Sheets and marketing analytics tools.
Preferred Candidate: Someone who combines creativity with a solid business mindset and understands how promotions, pricing, customer engagement, and brand building can drive sales in a B2B retail ecosystem.
📌 Marketing Manager New Delhi
🏢 Hectocorn Ecom
📍 New Delhi