Key Responsibility Areas (KRAs)
Marketing

Planning &
Campaign Execution
Plan and execute project-wise marketing campaigns (pre-launch, launch, sustenance).
Align marketing initiatives with sales targets, inventory movement, and lead funnels.
Ensure timely rollout across digital, print, OOH, and on-ground channels.
Track campaign performance and optimize for effectiveness.
Events, Expos &
Activations
Lead execution of property expos, project launches, site events, and industry exhibitions.
Manage end-to-end event execution including branding, logistics, vendors, and manpower.
Ensure lead capture, CRM tagging, and post-event coordination with sales.
Analyze ROI, lead quality, and conversions.
Digital

Marketing &
Agency Management
Act as SPOC for creative, digital, and social media agencies.
Approve content calendars, creatives, paid campaigns, and execution timelines.
Monitor KPIs such as leads, CPL,



engagement, and brand consistency.
OOH, Sponsorships &
Brand Visibility
Plan and execute OOH campaigns and city-level branding.
Evaluate and manage sponsorships and brand partnerships with ROI focus.
Execute local activations, roadshows, canopy activities, and site promotions.
Budget, Vendor &
Sales Coordination
Manage marketing budgets, vendor onboarding, negotiations, and cost control.
Support sales teams with collaterals, site branding, CP meets, and promotions.
Ensure marketing alignment with real-time sales priorities.
Reporting &
Compliance
Prepare monthly MIS, campaign reports, event summaries, and spend trackers.
Ensure compliance with RERA, advertising norms, and internal brand guidelines.

📌 Marketing Manager Realestate Indore
🏢 KAAPRO
📍 Indore