Role & Responsibilities
Manage and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram) and Microsoft/Bing Ads.
Generate high-quality leads for Online Degree, MBA, MCA and other university programs.
Monitor and optimize CPL, lead quality, conversion rate and ROI/ROAS.
Conduct keyword research, audience targeting, campaign setup, A/B testing and budget optimization.
Coordinate with the sales/admission team to improve lead-to-admission conversion.
Track campaign performance and share regular reports with actionable insights.
Manage and optimize landing pages, funnels and ad creatives for better conversions.

Preferred Candidate Profile
25 years of hands-on experience in Performance Marketing / Digital Marketing.
Strong practical experience in Google Ads, Meta Ads and Microsoft/Bing Ads.
Candidates with experience in Education/EdTech/Online University Degree admissions will be strongly preferred.




Experience working on campaigns for universities such as Manipal, LPU, CU or similar institutions will be an advantage.
Should have experience in lead generation and conversion-focused campaigns with measurable results.
Knowledge of GA4, conversion tracking, remarketing and landing page optimization preferred.
Analytical mindset with the ability to work independently on a part-time/freelance basis.

Perks and Benefits
Versatile part time / work-from-home opportunity
Flexible working hours
Fixed Salary and Performance-based incentives/bonus
Opportunity to work on high-volume university admission campaigns
Prospect for a long-term engagement based on performance
Competitive compensation based on experience and expertise

📌 Part Time Performance Marketing Specialist Education Online Degree Noida
🏢 Ruby singh
📍 Noida