Role & responsibilities
Assist in planning, setting up, and managing paid advertising campaigns across Google Ads and Meta Ads.
Monitor daily campaign performance, including spend, CPC, CTR, and conversions, and flag anomalies.
Support senior media buyers in budget allocation and bid optimization.
Help draft and test ad copy variations for different audiences.
Track and report key campaign metrics, including ROAS, CPC, CTR, and CPA.
Research audience segments, competitors, and market trends.
Assist with basic campaign tracking setup using Google Tag Manager (GTM) and Google Analytics 4 (GA4).

Requirements
1 - 6 years of experience in digital marketing, performance marketing, or media buying.
Mandatory:



Hands-on experience running Meta Ads for D2C e-commerce brands, including managing actual advertising spend.
Basic understanding of Google Ads and Meta Ads Manager (Facebook & Instagram Ads).
Familiarity with key performance metrics such as ROAS, CPC, CTR, and CPA.
Basic knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is a plus.
Solid analytical mindset and attention to detail.
Willingness to learn, take feedback, and work in a quick-paced setting.

Preferred Candidate Location Candidates currently based in Delhi, Noida, or Ghaziabad will be preferred.

📌 Performance Marketing Manager Noida
🏢 ROI Hunt
📍 Noida