Role & responsibilities
Performance Marketing: Plan and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns to generate qualified leads and improve ROI.
SEO, AEO & GEO: Conduct keyword research, website audits, competitor analysis, and optimize website content to improve online visibility.
Website Optimization: Improve landing pages, enquiry funnels, user experience, and conversion rates.
Creative & Content Development: Create digital creatives, social media posts, videos, reels, banners, and promotional materials.
Influencer Marketing: Identify influencers and industry specialists for brand promotion and marketing campaigns.
Analytics & Reporting: Track campaign performance, website traffic, CPL, CTR, ROAS, and ROI. Prepare weekly and monthly reports.
Digital Strategy: Identify current growth opportunities, research market trends, leverage AI tools,



and continuously improve digital marketing performance.

Required Skills
Performance marketing and paid advertising
Google Ads, Meta Ads, and LinkedIn Ads
SEO, AEO, GEO, and keyword research
Google Analytics and Google Search Console
Lead generation and conversion rate optimization
Social media creatives and content development
Campaign analytics, reporting, and budget management
Influencer marketing and digital growth strategy

Preferred Candidate Profile Candidates with hands-on experience in digital marketing, performance campaigns, lead generation, SEO, and analytics are preferred. Solid analytical skills and a results-oriented approach are essential.

📌 Performance Marketing Manager Ahmedabad
🏢 The Concrete SHOP
📍 Ahmedabad