The Sales & Marketing Manager will drive footfall and brand visibility for the centre through local marketing initiatives, community outreach and lead generation.

Key Responsibilities
Plan and execute local marketing activities to drive centre footfall.
Build and manage community/corporate tie-ups for patient referrals and camps.
Plan, organise and execute health screening/eye check-up camps (residential societies, corporates, schools, NGOs) to build the referral funnel.
Develop and nurture doctor referral networks with GPs, optometrists, diabetologists and other specialists to generate consistent patient referrals into the centre.
Identify and formalise tie-ups with hospitals, nursing homes, diagnostic centres and clinics for cross-referral and empanelment arrangements.
Approach corporates for eye check-up/wellness camps under CSR or employee health initiatives, and manage end-to-end coordination and follow-up.
Drive other business development initiatives such as insurance/TPA tie-ups,



pharmacy and optical partnerships, RWA/society engagement, and channel partner development within the assigned catchment.
Generate and track leads through outreach, camps and promotional activities.
Coordinate with the centre team to convert leads into consultations.
Manage local branding, signage and promotional collateral for the centre.
Report on marketing activity performance and lead conversion metrics.

Key Deliverables
Footfall and lead generation targets achieved
Active community/corporate tie-ups generating referrals
Number of camps conducted (society/corporate/school) and patients converted from camps
Doctor referral panel size and referral volume from empanelled doctors/hospitals
Current hospital/corporate tie-ups signed and maintained per quarter
Timely reporting of marketing activity and conversion metrics

📌 Sales And Marketing Manager Guwahati
🏢 ASG Eye Hospital
📍 Guwahati