Role & responsibilities

We are seeking a highly skilled and motivated Senior Software Engineer with a robust focus on Salesforce Marketing Cloud. The ideal candidate will possess in-depth knowledge of Salesforce Marketing Cloud - Intelligence and Personalization, with a proven ability to analyze data, create analytics models, and implement effective data integration and segmentation strategies. This role requires a blend of technical expertise and analytical thinking to drive marketing initiatives and enhance customer engagement through data-driven solutions.

Responsibilities
Develop and implement data analysis and analytics models within Salesforce Marketing Cloud to support marketing strategies.
Utilize advanced settings in Salesforce Marketing Cloud - Intelligence to harmonize and model data for actionable insights.
Design and execute data integration processes to ensure seamless data flow between various marketing platforms.
Create and manage personalized marketing campaigns using Salesforce Marketing Cloud - Personalization tools.
Conduct segmentation analysis to identify target audiences and optimize marketing efforts.
Collaborate with cross-functional teams to align marketing objectives with technical capabilities.




Stay updated with the latest trends and best practices in Salesforce Marketing Cloud and data analytics.
Provide technical guidance and mentorship to junior team members.

Mandatory Skills:
Robust expertise in Salesforce Marketing Cloud - Intelligence, including data analysis, analytics, harmonization, modeling, and advanced settings.
Proficient in Salesforce Marketing Cloud - Personalization, with experience in sitemap creation, data integration, and audience segmentation.
Solid understanding of data analytics principles and methodologies.
Experience with SQL and data querying languages for data manipulation and reporting.
Ability to translate complex data sets into actionable marketing strategies.

Preferred Skills:
Familiarity with additional marketing automation tools and platforms.
Experience in A/B testing and performance optimization of marketing campaigns.
Knowledge of data privacy regulations and best practices in data handling.
Solid problem-solving skills and attention to detail.
Excellent communication an

Preferred candidate profile

📌 Salesforce Marketing Cloud Consultant Bengaluru (India)
🏢 People Prime Worldwide
📍 India