Roles and responsibilities
Plan, launch and manage lead generation campaigns on Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (lead forms, click-to-WhatsApp, conversion).
Deliver monthly project-wise lead targets within the approved budget.
Optimise bids, budgets, audiences and creatives daily to improve CPL, lead quality and cost per site visit (CPSV).
Conduct keyword research and build custom, lookalike and remarketing audiences.
Brief the creative team and A/B test ad copies, creatives and lead forms.
Maintain conversion tracking (GA4, GTM, Meta Pixel) and ensure accurate lead flow into the CRM.
Prepare daily, weekly and monthly reports on spend, leads, qualification %, site visits, CPL and CPSV.

Preferred candidate profile




1 - 3 years of hands-on experience in digital or performance marketing.
Real estate experience is an added advantage
Proven track record in lead generation, with ownership of CPL and lead quality.
Hands-on experience running Google Ads / Meta Ads end to end.
Working knowledge of GA4, Google Tag Manager and Meta Pixel.
Robust Excel or Google Sheets skills.
Exposure to real estate CRMs and property portals is an advantage.
Graduate in any discipline; Google Ads or Meta Blueprint certification is a plus.
Analytical, target-oriented, with positive communication skills.

📌 Walk In Paid Media Specialist Chennai
🏢 JAIN HOUSING u0026 CONSTRUCTION
📍 Chennai